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The name Kodiaq


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For reference:

  • Name refers to the Kodiak bear that lives on a remote island near Alska
  • Skoda's Kodiaq debuts in the second half of 2016, heralding the Czech brand's global SUV campaign

Mladá Boleslav, 6 May 2016 – ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. 

 

Its spelling is derived from the language of the indigenous people – the Alutiiq.  ŠKODA will usher in a new SUV campaign with the introduction of the Kodiak when it makes its public debut in the second half of 2016.

 

Living alongside c.14,000 people on Kodiak Island – a harsh yet fascinating landscape located off the southern coast of Alaska (57°N 153°W) – are almost 3,500 Kodiak bears.

 

The Alutiiq, the natives, call the bear Taq uka 'aq – the letter ‘q’ at the end is a characteristic of animal names. ŠKODA’s use of the letter ‘q’ creates a distinctive name for a very distinctive new ŠKODA.

 

At 4.70 metres long, ŠKODA’s new SUV can comfortably seat seven people and offers remarkable performance both on and off the beaten track. 

 

The hidden power of the Kodiaq can also be seen in its design – distinctive, muscular lines representing a dynamic, robust and strong appearence.

 

‘Discover new ground’ is the claim under which the Czech carmaker will be launching the ŠKODA Kodiaq.

 

The model marks the beginning of the brand’s new SUV campaign, and will attract new consumer groups in the fast-growing SUV segment. The ŠKODA Kodiaq celebrates its public debut in the second half of 2016, with launch planned for early 2017.

 
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kojak.jpg

That looks like your typical Auto Express Photoshop effort. I bet it looks nothing like that when Škoda eventuality release it.

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I wonder if Škoda will release a bargain basement version to under cut rivals that will contain just the bear essentials!

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It is a real pity that the Skoda Media Team and Board can never just release honest press releases.

 

'The name KODIAK was already taken by Chevrolet and Yamaha so Skoda CZ (VWG) decided to trademark KODIAQ, 

it is unique but was not our favoured choice for the name of our forthcoming new mode;.

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It is a real pity that the Skoda Media Team and Board can never just release honest press releases.

 

'The name KODIAK was already taken by Chevrolet and Yamaha so Skoda CZ (VWG) decided to trademark KODIAQ, 

it is unique but was not our favoured choice for the name of our forthcoming new mode;.

I would have been more than happy to allow them to use my name......the Skoda Wang sounds good!!!!

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