Further to Posty07s excellent advice I today ran a USB cable permanently from the GVN-60W into the glovebox. Assuming I can park within WiFi range of the house I now get to update the device using Garmin Express on my laptop. It updated firmware to the latest 2.80 and gave some other free stuff (car images, language files, dashboards etc - nothing major). Through Garmin Express you are invited to spend £50 on 2018 map update and £45 on traffic subscription.
You won't need the maps through this route if you have already downloaded them to an SD card (see post above). I found that the GVN60-W would not read a 64GB SD card, but it was fine with a FAT32 formatted 16GB card. You have to leave the card in the slot.
In an attempt to get the TMC traffic working I emailed Kenwood for the antenna booster and they sent me one for free (see image - note this is for a 2015 Golf Mk7) which I also fitted today. I also opted to take a traffic subscription via the Garmin Express £45 link above, but this was a mistake and did not work. Still no traffic subscription and no signal - will let you know if I resolve this.