As far as I'm aware it's VAG (hard to check once it's in) I've run the flap calibration (both by pressing the button combo on the console, and through the basic settings in OBDEleven) - looking at the chart the right goes from 230-23 and back again, I can see the end stop values update. The LH motor visually appears to go through a full range of motion but (a) the value in the data is only going from 50-10 and back) - the cold stop adapts, but the warm stop remains set to zero (I'm assuming the calibration routing has a range for "valid" calibrations
I know your poin t about new <> good, but it's failing at the same point in the range as previous, which seems too coincidental to be replacement with a bad motor.
Tempterd to take the front panel out and check what voltages I'm seeing at the pot power supply and output. how easy is it to get the trim off (2013 plate car, so the plastic is probably a bit brittle by now)