Hi, my name is John; I'm an undergraduate studying web design and currently undertaking a project to determine if a web site could replace a traditional printed brochure in choosing and configuring a car from a consumer's perspective.
Each question below is optional and data collected is for statistical use only.
Taking part in answering the questionnaire gives your consent to use the information given. All willing participants will be kept anonymous and the data collected will be used for this project only.
Please look at the Skoda Citigo brochure which can be obtained from a car showroom or downloaded as an Adobe PDF from: http://tools.skoda.c...hure_citigo.pdf Then please visit and explore the following web site so you can answer the 14 questions below. www.skoda.co.uk/GBR/newcars/Citigo/
1. What was your first initial impression of the brochure ?
(One is Very Poor, Five is Very Good)
2. What was your first initial impression of the web site ?
(One is Very Poor, Five is Very Good)
3. Did the web site render correctly in your web browser ?
1. Yes
2. No
4. How did you find the web site to navigate ?
(One is Very Difficult, Five is Very Easy)
5. Which media type was fastest to use in regards to finding out information on the car ?
1. Brochure
2. Web Site
6. In your opinion which type of media most accurately displays the car’s appearance ?
1. Brochure
2. Web Site
7. Having the choice of either a printed brochure or web site to choose and configure a car which would you choose ?
1. Brochure
2. Web Site
8. What content would you like to see on the web site in the future ?
?
9. Device - Which type of device(s) did you use to view the chosen car web site ?
(Please list all that apply)
1. Desktop Computer
2. Laptop, Netbook, Ultrabook
3. Tablet
4. Mobile, Smartphone
5. Games Console, Internet TV
6. Other (please specify)
10. Browser - Which web browsers(s) did your device use to view the chosen car web site ?
(Please list all that apply)
1. Android
2. Apple Safari
3. Google Chrome
4. Microsoft Internet Explorer
5. Mozilla Firefox
6. Opera
7. Other (please specify)
11. Input - Which input method did you use to navigate the car web site ?
1. Keyboard & Mouse/Touchpad
2. Touch Screen
3. Other (please specify)
12. Your Gender
1. Male
2. Female
3. Prefer not to say
13. Age Group
1. 17 - 24
2. 25 - 29
3. 30 - 39
4. 40 - 49
5. 50 – 59
6. 60 +
7. Prefer not to say
14. Do You Have A Valid UK Car Driving Licence ?
1. Yes, Full Licence
2. Yes, Provisional Licence
2. No
