Have two wheels so did one of each. I like the matt and it feels better but guessing the factory finish was gloss?

it was matt, the shiny is greasy sweaty horrible filthy hands. 

 

my new mfsw one was nice and matt. and i've been cleaning it every few weeks to keep the glossy oily shine off :P 

For keeping steering wheels clean and matt, this is the best stuff

 

http://www.jmldirect.com/uk/doktor-power/doktor-power-magic-eraser-for-surface-marks+stains/invt/d03me30100000001

The matt one was a little beyond cleaning as it had worn a little. Really sucked up the dye though and the worn sections are now indistinguishable from the other bits.