You need to take the whole trim piece off.
Start by removing the TX20 screw on the floppy handle-dildo thing, then grab some plastic trim tools (thick, strong ones ideally) and push them between the metal hatch lid and the trim just around the latch. slide then to the outsides and you'll be able to pull it down a little. WATCH OUT FOR THE AUTO TAILGATE SWITCH IF YOU HAVE ONE.... at this point, disconnect it. Or, simply pop it out from behind and let it hang out mid air for a while.
Then working around to the sides, keep pulling at the trim with firm, quick actions. The trim clips (metal "A" looking ones.... like every damn VW ever) will start popping out. of the hatch lid hopefully, but most likely the plastic trim too... dont worry about that yet. when you get to the last bit near the D pillars, you'll need to kind of peel it out from around the edge of the D pillar to release it all. Then you can take it off completely, and marvel at the few little clips you now have inside the metal hatch lid, and wonder how you'll get those out. My advice is pliers, and safety glasses.
Now thats all done... Another couple of TX20 screws on the D pillars at the top (bottom if you're inside a closed boot at this point) and then get to the pulling again, inwards this time though. you need to bend those bits of the trim inwards to the point that you think its too much, to clear the metalwork behind. then lastly just yank the last little bit off - and hope you dont leave any more clips behind.
To put it back, just do it in reverse - but fit the clips you retrieved from half a mile away when they slipped out the pliers into the trim before you offer it back up. Then as brutal as it looks, just clench a fist and literally punch (with the side of your hand) the trim back into place and the clips will happily take over. Just make sure they are lined up into the slots... otherwise you'll be buying more clips from your dealer later on.
And that's pretty much it. Takes me about 5 mins these days - but the first one took FOREVER, albet I was working in the dark with a torch that belonged in the 90's.
I've attached photos of a Yeti with all its bits removed - you'll get the idea, I hope.