Hi

Could you please help. I am student at Greenwich University doing some research into how Skoda has successfully improved its brand image. I was hoping if you could please provide me a copy of the research that was conducted (by Skoda and its marketing agency) not so long ago and was published in an IPA. If possible could you please provide me with the actual figures (primary/raw data).

My tutor has said that if I can obtain the actual figures (primary/raw data) I can then use it as primary research and also be able to create my own graphs/tables.

Your help would be greatly appreciated. I hope I am not asking for too much and I hope it does not cause you too much trouble especially during this busy Christmas period. If you require any further information please do contact me.

Thanks

Hello Skoda Help.

To be honest you are not going to be able to get that information here. This site is most deffinatly not a branch of Skoda UK (who would have that information), in fact we are more skoda outlaws in the eyes of SUK.

Most of us do own skodas, so I should imagine people will be more than happy to provide information as to why they decided to buy this brand over another.

By the way, it is also best not to post the same question in too many forums.

Recommend contacting Skoda UK or Skoda Customer Services directly for that kind of info

Chris

Perhaps more to the point would be to devise your own questionaire, and post it in "General Car Chat"?