'de-contenting' Skoda...

[looby]

There was recently a lead article in the Autocar Magazine relating to the concept of the premium automotive brand. I quote the last paragraph:

" But as Premium car volumes continue to soar and premium customers become ever more demanding, upmarket manufacturers will have to be much more careful about allowing sophisticated technology to 'leak' downwards to more humble brands and lower price points.

No surprise, then, that VW has already started to 'de-content' Skoda models (xenon lights are now off the Fabia menu) as the Czechs start to steal serious numbers of VW and Audi customers.

Premium brands are going to move fast and ruthlessly to protect their profitable territory."

Can we add DAB Radios and Panoramic Sunroofs to that list?

[GazzaC]

There was recently a lead article in the Autocar Magazine relating to the concept of the premium automotive brand. I quote the last paragraph:

" But as Premium car volumes continue to soar and premium customers become ever more demanding, upmarket manufacturers will have to be much more careful about allowing sophisticated technology to 'leak' downwards to more humble brands and lower price points.

No surprise, then, that VW has already started to 'de-content' Skoda models (xenon lights are now off the Fabia menu) as the Czechs start to steal serious numbers of VW and Audi customers.

Premium brands are going to move fast and ruthlessly to protect their profitable territory."

Can we add DAB Radios and Panoramic Sunroofs to that list?

I'll think you'll find Skoda have de-contented the sunroof's themselves, no push from VW required