Guess this is trying to be edgy, funny and in touch with some demographic or another:

http://challenge-the-yeti.com

I can't work out which demographic though :wonder:

 

TG did it better with the tattoo episode IMO.

Post-modern advertising. It's better to use ideas and humour to engage your audience than a bunch of CGI. And it made me laugh anyway.  

Great stuff - trying no doubt to lower the age profile.