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Appydriver competiton - what do you think?

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I got an email today from my current insurer on the Vectra.  This takes you to the info about the competition,

 

http://www.admiral.com/challenge/

 

I'm don't normally fall into the category of being paranoid or worrying about Big Brother watching what I do but this made me think today.  I'm not going to enter the competition but I wondered if any of you would if given the opportunity?

so they want you to install a gps tracker, essentially a black box... In the guise a of a competition, but id imagine they will then use the information gathered to do some statistical analysis to show different driver profiles's habits to ramp up premiums, in a couple of yrs...

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