Volkswagen agrees to buy rest of Porsche for $5.6bn
Posted 05 July 2012 - 06:57
Posted 05 July 2012 - 08:10
Its attempt failed in 2009 as it fell short of acquiring the required 75% stake.
The global financial crisis and the slump in the global automotive sector made it difficult for the carmaker to raise enough money to buy the required stake.
But none the less, Porsche accumulated large amounts of debt in the process and was sued by investors who accused it of misleading them.
In a turnaround of events, the firms agreed a deal in 2009 under which Volkswagen agreed to takeover Porsche.
Edited by Aspman, 05 July 2012 - 08:11.
Posted 05 July 2012 - 08:16
Posted 05 July 2012 - 20:51
Posted 06 July 2012 - 00:43
This is the bit I really don't get. How can company A be in a position to buy out company B which is trying to buy out company A?
Posted 06 July 2012 - 09:57
Posted 06 July 2012 - 10:05
Posted 06 July 2012 - 10:13
Posted 06 July 2012 - 10:16
Posted 06 July 2012 - 11:47
In my opinion Lambourghini, Porsche and Audi don't have hardly any overlap at all.
People who buy a Porsche buy a car that has not changed in looks much in a long, long time. A classic shape with heritage.
Poeple that buy an Audi want a car that doesn't stand out and looks the same as all the other Audis. A nice car, but no visual distinction.
While a Lambo is generally a fresh design and a bit bonkers. It shouts "look at me!".
Different type of customer IMO.
Even the badges attract different customers. Which is why even similar cars with the same base like the Toureg/Cayenne work so well.
Posted 08 July 2012 - 18:22
The financial benefits of sharing resource and assets etc. far outway any losses through cannibilization - which by being in complete control you are able to manage.
Posted 10 July 2012 - 07:49
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