ŠKODA posts record UK sales in 2016

[ColinD]

Milton Keynes, 6th January 2017 – ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015).

 

Every vehicle in the brand’s multi award-winning model range played its part in the success.

 

• ŠKODA UK registers 80,372 cars in 2016; +7.6 % on 2015 (74,692)


• Best-ever UK sales for Octavia; 23,068 registrations, +2% on 2015


• Best ever UK sales for vRS range; +18% on 2015


• Best-ever UK sales for Superb; 10,173 registrations, +73.2% on 2015


• Best-ever UK sales for Yeti;  13,689 registrations, +3% on 2015


• Multi-award winning Fabia sales up +8.6%; 20,522 registrations (18,904)


• Total UK market share of 2.98% for ŠKODA 


• Best-ever UK True Fleet sales; 19,295 registrations, up +11% on 2015


• True Fleet market share at record 3.24%

 

Octavia continued to prove its pulling power as ŠKODA’s cornerstone model recorded its best-ever UK sales; 23,068 cars were registered, up 2% on 2015.  More than 20% of Octavia models were badged vRS, up 18% on 2015; proving the UK’s passion for high performance models is as prevalent as ever.

 

 

ŠKODA’s flagship Superb continues to thrill new-car buyers as sales demand for the model was up an impressive 73.2%, with 10,173 registrations securing the model’s best-ever sales in the UK.

 

Since its launch in the UK in 2009, Yeti has built a cult status among the UK new-car buying public, and 2016 proved to be the model’s best year yet with 13,689 registrations, up 3% on 2015.

 

Sales for ŠKODA’s multi-award winning Fabia continued to grow with the model finding homes with 20,522 customers in 2016, up 8.5% on 2015.

 

ŠKODA also sold 4,826 Rapid and 8,140 Citigo models in 2016.

 

The brand recorded a best-ever sales performance in True Fleet.  ŠKODA out-performed UK True Fleet growth by more than double to register an 11% growth on 2015 (19,295 cars). In doing so the brand secured its best-ever True Fleet market share; 3.24% (3.07% 2015). 

 

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high.  Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money.  Now, with strong design featured on our new models, we are attracting more new customers that ever before.”

 

[ColinD]

Interestingly on the news last night the UK market did very well overall last year. Although pundits are predicting a 5 to 6% slump this year post brexit and other world events as confidence drops. SO I'd expect to see some fantastic offers if the predictions come true.