I got my Superb second hand, though when compared with my previous car it was all an upgrade and now there are certain things I wouldn't want to do without, such as:

 

Heated windscreen and wing mirrors. Used it plenty of times last winter when there was ice on the screen, it really helps speed up your mornings and gets your screen clear and safe.
Heated seats, though ventilated seats would've been great when it gets hot on leather seats.

Auto Hold with DSG and ACC.

A car of this size I feel needs both front and rear parking sensors, or the rear view camera to avoid hitting any high kerbs or low/soft obstructions like bushes or bollards.

Memory seat function, since we have a self managed carpark other people might have to move my car and it's always a pain to readjust seats.

 

One thing may be a gimmick but I would really consider as a retrofit would be a heated steering wheel.

 

 

Ah yeah, forgot about heated mirrors. First had them on the Octy, they are a great feature actually.

 

I didn't include some stuff I have, like cruise control, as I've taken that stuff as a given for years. I wouldn't entertain buying a car without CC, I forget they are often billed as an upgrade!

On 20/07/2021 at 19:27, awahwah said:

Mine has the camera but no Lane Assist. 2020 SportLine. 

You can have LA coded, but yes, some cars have only HBA or TSR and still get the camera. On the 2020 all cars from SE Tech and above get the A5 camera for DLA but you can code Lane Assist