Hi all from Italy

Skoda Yeti in radio with Cayenne

Cayenne has signed the campaign of Yeti, the new compact SUV Skoda, in radio since Sunday 17 January. The Communication will also declined in print and TV.

The creative concept presents Yeti as the first compact SUV with a large dose of irony, a rap fun, declined in milanese dialect, Roman and Neapolitan, who mocks the excesses and the stereotypes often associated with the image of someone who favors SUVs bulky.

Planning is expected on Radio Rai, Radio DeeJay, RTL, Radio Monte Carlo, Capital Radio, Virgin Radio, RDS, R 101.

"The build on music and American rap video in the world, made of offroad, pool parties, dancers slatternly and Champagne, is a way to make fun of SUVs in the world exhibitionist Italy. Now we want to contrast that Yeti style, size and attitude of leadership is proposed as an alternative not only much more urban use but also in how, despite the large traditional SUVs. "Says Stefano Tumiatti and Giandomenico Puglisi, respectively, creative director and strategic and creative director of Cayenne.

With the creative direction of Tumiatti and Puglisi, worked Frederick Bonriposi (copy) and Matteo Airoldi (ART). Studio: Quiet Please ceteras in collaboration with the music for Planning: Mediacom.

http://www.skoda-auto.it/modelli/yeti/yeti/multimedia.html

Edited 26 February, 201016 yr by ChicoItaly_Yeti

Hi all from Italy

Skoda Yeti in radio with Cayenne

Cayenne has signed the campaign of Yeti, the new compact SUV Skoda, in radio since Sunday 17 January. The Communication will also declined in print and TV.

The creative concept presents Yeti as the first compact SUV with a large dose of irony, a rap fun, declined in milanese dialect, Roman and Neapolitan, who mocks the excesses and the stereotypes often associated with the image of someone who favors SUVs bulky.

Planning is expected on Radio Rai, Radio DeeJay, RTL, Radio Monte Carlo, Capital Radio, Virgin Radio, RDS, R 101.

"The build on music and American rap video in the world, made of offroad, pool parties, dancers slatternly and Champagne, is a way to make fun of SUVs in the world exhibitionist Italy. Now we want to contrast that Yeti style, size and attitude of leadership is proposed as an alternative not only much more urban use but also in how, despite the large traditional SUVs. "Says Stefano Tumiatti and Giandomenico Puglisi, respectively, creative director and strategic and creative director of Cayenne.

With the creative direction of Tumiatti and Puglisi, worked Frederick Bonriposi (copy) and Matteo Airoldi (ART). Studio: Quiet Please ceteras in collaboration with the music for Planning: Mediacom.

http://www.skoda-auto.it/modelli/yeti/yeti/multimedia.html

Wow grande musica mi piace queste inserzioni andare Skoda Yeti!

Hi all from Italy

Skoda Yeti in radio with Cayenne

Cayenne has signed the campaign of Yeti, the new compact SUV Skoda, in radio since Sunday 17 January. The Communication will also declined in print and TV.

The creative concept presents Yeti as the first compact SUV with a large dose of irony, a rap fun, declined in milanese dialect, Roman and Neapolitan, who mocks the excesses and the stereotypes often associated with the image of someone who favors SUVs bulky.

Planning is expected on Radio Rai, Radio DeeJay, RTL, Radio Monte Carlo, Capital Radio, Virgin Radio, RDS, R 101.

"The build on music and American rap video in the world, made of offroad, pool parties, dancers slatternly and Champagne, is a way to make fun of SUVs in the world exhibitionist Italy. Now we want to contrast that Yeti style, size and attitude of leadership is proposed as an alternative not only much more urban use but also in how, despite the large traditional SUVs. "Says Stefano Tumiatti and Giandomenico Puglisi, respectively, creative director and strategic and creative director of Cayenne.

With the creative direction of Tumiatti and Puglisi, worked Frederick Bonriposi (copy) and Matteo Airoldi (ART). Studio: Quiet Please ceteras in collaboration with the music for Planning: Mediacom.

http://www.skoda-auto.it/modelli/yeti/yeti/multimedia.html

Buono di vedere che il mio paese preferito nel mondo prende lo Yeti con così molto stile! C'è una piccola probabilità il mio lo farò a Toscana ed i laghi quest'anno così almeno potrei vedere degli altri lì. avere un buono giorno ;-)

Focusztec: when you will arrive in Italy we can organize a tour. You're wellcome!

Focusztec: when you will arrive in Italy we can organize a tour. You're wellcome!

Ciò sembra un'idea meravigliosa. Se succede sarà intorno all'agosto 21 mentre saremo in Spagna per tre settimane dall'inizio di agosto. La vedo vivo in uno delle città più sorprendenti del mondo intero - lei è molto fortunato!

Hi all from Italy

Skoda Yeti in radio with Cayenne

Cayenne has signed the campaign of Yeti, the new compact SUV Skoda, in radio since Sunday 17 January. The Communication will also declined in print and TV.

The creative concept presents Yeti as the first compact SUV with a large dose of irony, a rap fun, declined in milanese dialect, Roman and Neapolitan, who mocks the excesses and the stereotypes often associated with the image of someone who favors SUVs bulky.

Planning is expected on Radio Rai, Radio DeeJay, RTL, Radio Monte Carlo, Capital Radio, Virgin Radio, RDS, R 101.

"The build on music and American rap video in the world, made of offroad, pool parties, dancers slatternly and Champagne, is a way to make fun of SUVs in the world exhibitionist Italy. Now we want to contrast that Yeti style, size and attitude of leadership is proposed as an alternative not only much more urban use but also in how, despite the large traditional SUVs. "Says Stefano Tumiatti and Giandomenico Puglisi, respectively, creative director and strategic and creative director of Cayenne.

With the creative direction of Tumiatti and Puglisi, worked Frederick Bonriposi (copy) and Matteo Airoldi (ART). Studio: Quiet Please ceteras in collaboration with the music for Planning: Mediacom.

http://www.skoda-auto.it/modelli/yeti/yeti/multimedia.html

Focusztec: sounds good!!! Give me a call before your arrive in Italy!

Edited 26 February, 201016 yr by ChicoItaly_Yeti

Hello Everybody! Ciao ChicoItaly_Yeti!

You are absolutely right, the Yeti's Italian spot is absolutely Amazing,

I'd say that it has contributed a couple of weeks ago to convince me in purchasing my Yeti!

Elcano, vedo che sei lombardo. Io fino a domenica sono a Varese.

Ma stamattina, per caso, eri tu sulla MI-VA con gomme termiche e cerchi in acciaio?

Elcano, vedo che sei lombardo. Io fino a domenica sono a Varese.

Ma stamattina, per caso, eri tu sulla MI-VA con gomme termiche e cerchi in acciaio?

Eh, no. sono della zona di Monza.

Come va la tua Yeti? la mia è di 5000 km presa dal dealer Skoda di zona fine settembre 2009