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Dissertation research on SKODA and the impact on consumer behaviour

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  • Hi i was hoping a few people could fill in this Survey for my dissertation, you guys are key to my research so would be great to see what the community think.
    I have also included the definitions for question three below.
    Complex bb
    When choosing a product, you firstly begin to have certain beliefs about it you then form attitudes towards it and then, maybe purchase
    Dissonance-reducing
    You spend alot of time researching different products online or in stores, you will most likely be attracted to expensive products, because they usually are more functional or of better quality. You will buy first and form your attitudes later
    Habitual BB
    You dont really shop around a lot no do you extensively research online, you usually stick to brands you know, as you always read or hear about them. assuming they must be good
    Variety Seeking bb
    You switch between brands all the time. Nothing makes you happier than trying something new

  • 49829_647003803_513546726_q.jpg
    6:12pm
    Dom Fletcher

    http://www.surveytool.com/s/S33B40FE97



    Impact of brand management on consumer behaviour | SurveyTool.comwww.surveytool.com
    Impact of brand management on consumer behaviour by SurveyTool.com.

Done, hope that helps you out, some questions not very clearly worded tho.

Done. Oh and welcome to Briskoda :)

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