What the CEO said

I'm inspired to quote Carlos Tavares, head of PSA interviewed in CAR mag this month. He says Peugeot is quite a German brand, well engineered well manufactured and at the upper end of the generalist brands.

I think he's completely out of touch with the consumer then, I don't think many would put Peugeot on their shopping list next to VW, let alone Audi, Mercedes or BMW. As for build quality....

He sums up "I'd like to combine the Latin creative mindset with German rigour. On the positive side, we are usually regarded as more artistic and stylish"

Over to you, Christopher Bangle.

Feel free to add any other interesting comments from the captains of the auto industry.

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