1 hour ago, lol-lol said:

I was hoping the new Jaaaaag was going to look like below ie like the Alfa Romeo concept has come out like...

In comparison the Jag looks like all four sides of it have been driven into a wall at speed...

Just shows how bad the Jag design language is IMHO

The more I read about this car the more fascinating I find it. There are some very serious design choices and solutions in its outlandish body. But Jaguar has been here before...

... and although it is really easy to say "that looks so much better it's beautiful", it had a bit of a troubled design past itself. Jaguar has tried making attractive cars many times in even recent history (I include my F Type in this), but they don't sell! The 01 will either become a design classic, perhaps in the way the early Bangle BMWs have become, or it will be considered something akin to the recent Ronaldo bust.

Time will tell, I guess.

That Jag at least had some elegance to it, even if it was derided at the time. The Type 01 has none as far as I can see.

As for Jags not selling that probably has more to do with pricing, specs, reliability and comparisons against contemporary opposition marques, as opposed to design?

I don't think Jaguar is deluding themselves that the car is elegant, I'm pretty sure it is simply making an incredibly bold statement.

I don't get most modern art, or say, Captain Beefheart, but there are many who do, perhaps that's what Jaguar is aiming for. They are not looking for big sales, that's for sure.

There will be crossover tech from this car and some of the innovative engineering solutions will be carried over to their other upcoming cars, so there might be a little more method in their madness than just to shock everyone.

Personally, I don't think the world cares if there is a Jaguar or not, it hasn't cared for many years, regardless of the excellent cars it's made over the last few decades. I'll wait a few years and see if the gamble pays off. One thing for certain, I'm super excited to see one in the flesh, which in itself speaks well to the interest this car has evoked.