I got this today from the dealership where I purchased my Karoq:

We have a truly amazing opportunity for you - starting 9am, Friday 18 September.

For 10 days only, we are giving you the chance to purchase a brand-new Škoda at cost price. Yes, the very same price that we pay!

This exclusive, limited-time offer has been made possible due to an unexpected release of only 150 brand new 76 reg vehicles, made available to us by Škoda UK for sale in September.

Due to these exceptional savings, we anticipate high demand for these vehicles so we are limiting to one purchase per household.

Orders must be placed between 18 and 27 September and delivery by 30 September to qualify. As always, our team will be on hand to assist you with any enquiries and ensure a seamless experience.

Anyone else getting these 'out of this world' sort of treatment?

Call me a cynic, but I'm guessing to qualify, you need to finance it with them, take out the Gap insurance, have it Diamonbrite'd, order a boot mat, mudflaps......