As title, can it be done via in car menu, or dealer programming ?

I test drove the TDi and it clearly had it as I thought, "blimey, this doesn't sound like a diesel" .... TBH not as artificial sounding as I expected, but personally I would want to hear my actual engine even if it doesn't sound so "sporty". So can it be disabled easily enough ?

As title, can it be done via in car menu, or dealer programming ?

Nope, neither.

best find out were the speaker for it is then

Do a search. Many threads on it.  Can be found near the wiper motor and simply unplugged. There was even a that with photos... Yesterday I think.  Fairly sure vcds can disable it too but might be wrong on that

http://www.briskoda.net/forums/topic/301834-has-anyone-disabled-the-vrs-sound-generator/

As title, can it be done via in car menu, or dealer programming ?

I test drove the TDi and it clearly had it as I thought, "blimey, this doesn't sound like a diesel" .... TBH not as artificial sounding as I expected, but personally I would want to hear my actual engine even if it doesn't sound so "sporty". So can it be disabled easily enough ?

Yes, with VCDS it can be turned off. Or simply unplug it.

Sent from my phone so please excuse brevity and spelling