I'm interested to hear from any dealers or others on here how the new Superb is selling?

Sure, in the 'current economic situation' no cars are selling in particularly great volumes. It's just to me, from the enthusiasm on here for the new model and the numbers of people who already own one it seems that the new Superb might be a much bigger success than the old one?

I doubt it is flying off the shelves, the old Superb MK1 only sold 12,500 in the UK for the total of its run!

The target isnt that high to surpass the old one...

I've only seen 2 on the road in the UK since it came out.

Skoda UK have a target of 4000 cars to shift this year which I think is about double of what the old Superb sold in a year

Its about time they put an advert out somewhere.

The only ones I have seen other than my test drive have been in the showroom or in the glossies.

Yet to see one on the road in leafy buckinghamshire.

I've still to see one on the road.

I think it takes any new car a little while to filter through onto the road though. I still haven't seen a new Ibiza or Fiesta "in real life" yet.

I think it takes any new car a little while to filter through onto the road though. I still haven't seen a new Ibiza or Fiesta "in real life" yet.

thats cos they are sh?t and no-one has bought one !!!

I've seen two or three fiestas actually. Have to say that I think Ford have been very brave with the new styling

Seen 1-2 new shape superbs but considering I did a 200 mile each way trip to Colchester and only managed to see 2 says something, I think

I've not seen any on the the roads at all (other than when I went to the WSM meet), and I've now done nearly 4000 miles in mine.

I've been to Manchester, Birmingham, London and all over the south east and south west.

As far as I know, our local dealer has yet to sell a single one. There was a taxi driver interested in his demonstrator, but it's still up for sale on their website, so I guess they haven't shifted it.

Still, it's early days yet for the car, and the current economic climate can't be helping.

Bagpuss.

me thinks me glad me not a car dealer at the moment !

I have seen at least 3 of the new superbs on the road, one was a taxi, one was a lease car and I think the other privately owned.

23 forum members have bought them as at 5/1/09, so they are selling.

I have not seen a single one on the road.

It seems to me that VAG have made exactly the same marketing errors with this one as they did with the old Superb - they have failed completely to identify their market and address it.

Skoda is a utility badge (nothing wrong with that) and will not be considered by the badge sensitive brigade. Throwing the parts bin at these cars as they did with the Mk I will achieve nothing from a marketing point of view and merely serves to inflate the price of a good basic product.

If they had marketed a really useful estate (they have the diesel engines to go in them) with a 7 seat option for, say £200 they would have a market. People with worn out Volvo estates would jump at it - they are not badge snobs and hang on to their old vehicles because they're still useful.

So, I think VAG have missed an opportunity here, exactly as they did before. The product is good value for money but wrong for the market. Have you ever wondered why there are so few Volvo rear drive saloons around? Exactly the same applies to the Superb - but Volvo at least had the good sense to make an estate. If you make a car with dog-like dynamics (Mk I) it has to be useful to sell.

rotodiesel.

To give you an idea on availability (and therefore popularity), my car was ordered on Friday and I will receive it in aprox 3 weeks time...Ok I was flexible on colour but I'm getting almost the exact spec I wanted.

In response to Rotodiesel above...errors with marketing...what marketing? I am not aware of any TV adverts (cf Citroen C5) and I have seen only 1 or 2 (absolutely dire) press adverts. I agree they have made exactly the same mistakes as with the mark 1, when I first got my 130 Comfort my colleagues just stared at it slack jawed they could not understand how I could have such a well specced car for the same lease price as their 100hp S Passats with 15" wheel trims. Exactly the same is true now, my colleagues in their Titanium Mondeos etc have no where near the standard spec of the Elegance. They are simply unaware of the Skoda or (more likely in my opinion) simply unwilling to touch the marque. Remember us lot posting on here are the converted; most, and I really do mean most still will not consider a car with a Skoda badge.

IMHO I would have a straight forward campaign (much like Seat are currently running) stressing the extras the Skoda gives (eg leather, nav, AFS bi Xenons) over the competition and the laying on the VW group quality angle. I don't think this will ever happen as VW wont allow it.

Just my rambling thoughts.

Dan

Edited 5 January, 200917 yr by dan123

I have seen at least 3 of the new superbs on the road, one was a taxi, one was a lease car and I think the other privately owned.

23 forum members have bought them as at 5/1/09, so they are selling.

23 members have taken delivery- there are lots more who have ordered and are waiting. The list will be added to tomorrow when i collect my car

I have not seen a single one on the road.

It seems to me that VAG have made exactly the same marketing errors with this one as they did with the old Superb - they have failed completely to identify their market and address it.

I AGREE

Skoda is a utility badge (nothing wrong with that) and will not be considered by the badge sensitive brigade. Throwing the parts bin at these cars as they did with the Mk I will achieve nothing from a marketing point of view and merely serves to inflate the price of a good basic product.

THROWING THE PARTS BIN AT IT IS WHY I BOUGHT IT !! IT MAKES THE CAR STAND OUT FROM THE PASSAT AS IT IS BETTER EQUIPED FOR LESS MONEY

If they had marketed a really useful estate (they have the diesel engines to go in them) with a 7 seat option for, say £200 they would have a market. People with worn out Volvo estates would jump at it - they are not badge snobs and hang on to their old vehicles because they're still useful.

I AGREE BUT LOOK AT OTHER BRANDS. VERY OFTEN THE EXTATE IS LAUNCHED LATER THAN THE SALOON.

So, I think VAG have missed an opportunity here, exactly as they did before. The product is good value for money but wrong for the market. Have you ever wondered why there are so few Volvo rear drive saloons around? Exactly the same applies to the Superb - but Volvo at least had the good sense to make an estate. If you make a car with dog-like dynamics (Mk I) it has to be useful to sell.

rotodiesel.

see above

Whats all this parts bin tosh..... The MkII is not a reworked anything. It may share a platform within the VAG group but it's no where near a parts bin special as the MkI was.

Explain to me how a parts bin special can have the unique within group twin opening boot ?

Some people need to get over their hang ups about the previous MkI and see that the MkII has gone in a totaly new direction regarding skoda's licence within the VAG group to do more of their own thing regards design and implementation.

Edited 5 January, 200917 yr by auroan

Let's see how they get on with it then.

rotodiesel.

Whats all this parts bin tosh..... The MkII was is not a reworked anything. It may share a platform within the VAG group but it's no where near a parts bin special as the MkI was.

Explain to me how a parts bin special can have the unique twin opening boot ?

Some people need to get over their hang ups about the previous MkI and see that the MkII has gone in a totaly new direction regarding skoda's licence within the VAG group to do more of their own thing regards design and implementation.

i agree. perhaps what i meant was options list rather than parts bin. i meant that it had a lot of kit added as standard (although the elecy window switches, mirror adjuter and key fob are from the VW passat mk5 parts bin - really wish they had changed the key fob as its identical to my old shape passat except for the badge !

There was some very smart advertising for the Superb in the Times.In fact it must have cost them a few quid.

I have seen one on the roads and it looks very nice indeed.

I have only one friend brave enough to shun what others think and choose the Superb out of the VAG company cars on offer (he is just waiting for his II).Again,they oohed and aahed about how good his last one was but still could not get past the badge thing.

Madness

I think the difference to the MK1 is that whilst the MK1 had it's talents (space, equipment, quality, price) the MK2 is a genuine potential class leader (read the Car magazine group test thread) with a better chassis and newer technology.

I don't see anything wrong with Skoda moving gradually upmarket, the Superb isn't meant to be the biggest seller in the range. It seems the way that VAG want to move Skoda isn't necessarily just the 'budget' arm of the group but more the one with some unique products in slightly quirky market segments (ie. Octavia nearly saloon size but on Golf prices, Roomster is quite unique in VAG, Yeti will be a 4x4 but a smaller and lighter version than Tiguan e.t.c.)...

Saw a new Superb for the first time on the road today. Came up to it in the dark & the mist at a set of lights - on approach was thinking to myself that it looked a bit posh & executive ? Beemer?Merc.

A handsome looking beast indeed!!!

I know i'll be replacing my Octy with one of the new Superbs (if they are still about in 2 years and 4 months time!!!) the split boot is a genius idea and ideal for my use, plus I went through the configurator the other day and the elegance in white looks fantastic:cool:

I don't see anything wrong with Skoda moving gradually upmarket, the Superb isn't meant to be the biggest seller in the range. It seems the way that VAG want to move Skoda isn't necessarily just the 'budget' arm of the group but more the one with some unique products in slightly quirky market segments (ie. Octavia nearly saloon size but on Golf prices, Roomster is quite unique in VAG, Yeti will be a 4x4 but a smaller and lighter version than Tiguan e.t.c.)...

I've been told by someone who used to have an involvement with VAG and car design that the marketing approach is

Audi - premium priced for the badge conscious

VW - for fleet and business users

Skoda - for private buyers

That seems to make a lot of sense, and other decisions follow on from it.

well, mine was a fleet purchase!

Since getting mine, two days before christmas, I've seen 3 others in my town!