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How is the new Superb selling?

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mine will be fleet too, Bagpuss' is also fleet.

Dan

We bought 2 - 1 personal, 1 fleet (but for personal use - helps being able to spec your own car and have someone else pay for it :) )

I've been told by someone who used to have an involvement with VAG and car design that the marketing approach is

Audi - premium priced for the badge conscious

VW - for fleet and business users

Skoda - for private buyers

That seems to make a lot of sense, and other decisions follow on from it.

I disagree that Skoda's are intended for private buyers as I understand SUK have been actively increasing their fleet market share, with a fair degree of success.

Indeed, my current Octy II is a fleet vehicle, while my Superb II due shortly will be its replacement; another fleet vehicle.

What I said was 'someone who USED to have an involvement with VAG' i.e. some years ago.

It's clear that each of the companies within the group has to THEN develop a 'marketing strategy' to win more market share. SCZ have already made it clear that they're out to try and take some market share away from Merc, Jag and Beamers as well as hoping to take more of the fleet business - which SUK are hoping to get a share of (that's what the dealers were told at the outset when introduced to the car).

It's interesting if you also look at

Seat - Market segment - possibly younger, sporty, maybe still 'single' and/or looking for something smaller and different

  • Author

To answer my original question, Skoda UK took over 1400 order for the new Superb between September and December last year, not a bad start. Most popular engine choice (reflected here it seems) was the 170 TDI-CR.

Well since posting I had only seen 2 on the road, I can say i have not seen any since....

I've still not seen any on the road and my commute is a 145 mile round trip. However, all of that is in the dark at the moment, so there's a good chance I've gone passed one and not noticed!

1400 sales in this market does sound pretty good though - I'd guess that the Superb MkI didn't sell as many in the same period after launch....

To answer my original question, Skoda UK took over 1400 order for the new Superb between September and December last year, not a bad start. Most popular engine choice (reflected here it seems) was the 170 TDI-CR.

Fairly sure I read somewhere that their target was 1000 in the first quarter. If that's correct it kind of explains 'some' of the delays - but not mine!

My local dealer said yesterday that he had sold 12 Superbs so far. I have yet to see one on the road although I have done a couple of 400 mile trips on the M5 recently.

Sorry not exactly a popular post but feck me, I've just noticed the price of nearly new Superbs on Autotrader - shyte news for those who splashed out £23+ last year & only just had recent delivery, I guess none of us saw this coming, but what a bargain for those in the market now looking for one.

As little as £14,995 for a basic spec 1.9 TDI SE & under £18K for a top spec 2.0TDI CR Elegance - Nuts.

Will they continue to plumet? Anyones guess I suppose

:cool:

Seen two.

The first one was a bloke who gave me advice about Skoda's (hes had four) before I bought my Fabia.

He says he collected it at ten o clock the night before.

Although we only spoke briefly I did have a look at it and have to admit I would have one!

Sorry not exactly a popular post but feck me, I've just noticed the price of nearly new Superbs on Autotrader - shyte news for those who splashed out £23+ last year & only just had recent delivery, I guess none of us saw this coming, but what a bargain for those in the market now looking for one.

As little as £14,995 for a basic spec 1.9 TDI SE & under £18K for a top spec 2.0TDI CR Elegance - Nuts.

Will they continue to plumet? Anyones guess I suppose

:cool:

Not at all surprised at the Autotrader prices.

Mine was about £24k, but fully kitted (I think I failed to tick about 4 boxes :) ), and exactly to my colour spec. Having bought nearly new before (7 miles on the clock, and over a 20% discount), I knew what the depreciation was likely to be.

It's simple maths. New cars are subject to VAT, 2nd hand aren't so you'll lose 17.5% (or 15% now) simply by buying it, BUT, will you get what you want ? If happy with a basic "dealer choice" spec, then you can always buy "nearly new" cars for a discount.

Just ask James at Allams. He was even smart enough to tout to see what the consensus was on what spec's us Forum users would choose, so he knows he has an easy re-sale vehicle when it's done its dealer demo stint.

It's doing really well in Scotland - mind you so did the old one! I was at a Skoda UK organised track at Knockhill and the Skoda Management said Scotland was number 1 for Superb sales.

Have you seen the funny clip on YOUTUBE? (Enter "Scottish Superb" into the search engine)

Also the review in this month's CAR?? Superb v Bentley v Audi 6 v BMW 7 series

WINNER? Why that'lll be the new Superb. And £100,000 change if you were after the Bentley.

:thumbup:

Just ask James at Allams. He was even smart enough to tout to see what the consensus was on what spec's us Forum users would choose, so he knows he has an easy re-sale vehicle when it's done its dealer demo stint.

although he didnt order the auto dim rear view mirror !! :rofl::rofl:

(sorry james !)

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