OK, because it was a typically rainy bank holiday weekend I put together a graph showing ages of Yeti owners vs. the national average ages of driving licence holders (I know... not very scientific, but probably a close enough comparison)

No surprises that the 30-50 Yeti owner age range is higher than the national average. I strongly suspect that this is not because the Yeti appeals to the middle-aged, but because this age range has the highest disposable income, and is therefore more likely to buy a new car.

Once second-hand Yetis start appearing on the market I suspect we'll see a stronger showing of below 30 year-old Yeti owners.

--------------------------

Hi all,

I'd be interested to see what age range the Yeti is attracting. My suspicion is that it's a fairly family-oriented grown-ups kind of car. But I also think that the Yeti might well attract younger groovy active types too. So let's see!

For the record - I'm 46.

Oh, and by the way, your vote will be anonymous so no personal details will be revealed and you can be honest.

So vote away ladies

Edited 3 May, 201016 yr by 1st-time Skoda Owner

I'm expecting a tilt towards the "grey and incontinent"

I'm expecting a tilt towards the "grey and incontinent"

:yes:

Judging by Skoda's print and TV advertising though, it looks like they're targeting the young, adventurous market. By the looks of the voting so far it seems like maybe they're actually attracting the "I wish I still was young and adventurous" market (hate to admit it, but I'm pretty sure that includes me!)

Many companies have got this wrong. They market something at the active types and then far older people buy it. In the States Toyota launched a "youth" sub-brand called Scion. It was meant for college kids with optional huge hi-fis, big speakers, silly wheels and what not. Who bought the cars in the end? The older set and they just ignored the options! Also 40% of all MPVs are bought by retired people and not by young families needing all the clever seats and space...

For the record I'm single, 37 and with an active life style involving camping and mountain bikes.

Many companies have got this wrong. They market something at the active types and then far older people buy it. In the States Toyota launched a "youth" sub-brand called Scion. It was meant for college kids with optional huge hi-fis, big speakers, silly wheels and what not. Who bought the cars in the end? The older set and they just ignored the options! Also 40% of all MPVs are bought by retired people and not by young families needing all the clever seats and space...

For the record I'm single, 37 and with an active life style involving camping and mountain bikes.

I agree with all that, but thinking about it further I guess it's just an example of "aspirational" advertising; put young, attractive, active people in your adverts and older folk will aspire to that, but put pensioners in an ad and it's unlikely to attract the young.

In this respect I think Skoda have got it more right than Toyota did with the Scion, as they're not touting those silly options you mentioned.

42 here..as active as a 20 yr old tho'..mountain bikes, motorbikes etc etc

I'm expecting a tilt towards the "grey and incontinent"

Old age and treachery wins over youth and vigour - every time

Edited 28 April, 201016 yr by Agerbundsen

Old age and treachery wins over youth and vigour - every time

What about youth, vigour and treachery?

I'm expecting a tilt towards the "grey and incontinent"

Like this lot...

Ladies over 80's Football Team Profile....

"Our eldest player Lilly she's 99 today

We put her up for goalie as she's due to pass away

Secondly there's Betty who's a haggard 98

A very bad asthmatic who you'd love to suffocate

Next up it's our Doris at 93 she's doing fine

Before the game she snorts the coke. We call her avaline

At 90 it's our Gertrude who backflips when excited

She shows her draws when her team scores. It keeps the fans delighted

Then 88 it's Lizzie who takes epileptic fits

Who's always on the side line showing all the crowd her…bits

Down from her it's Madge who's a crank for 84

She's better known as lilo as she's always on the floor

We move on then to Edna who's a scream for 83

Her specs they were mechanically built and the loony still can't see

Then comes wonky Hilda who's almost 82

With one leg short she has to wear a massive built up shoe

Twin sisters Flo and Nel they're also 82

Who only stand at 3ft tall, it's strange they never grew

At 81 it's Sally, she's alway's full of smiles

With so much padding round her bum just to protect her piles

Our youngest player Charlotte, she's the tallest one indeed

She's 80 and she's alway's stoned. She smokes the flippin' weed

Feel free to read this profile

As it's a sponsorship we seek

But sadly time is running out

They could all be dead next week!"

Copyright Donna Lauder

Grizzled, grey, garrulous, grumpy, gnarled, with 50% of my own teeth left (the rest being either porcelain or amalgam - or just brown stumps), dribbling - equally from both sides of the mouth as well as from the nose, content (and incontinent), resplendent in M&S cardigans and "wind-cheaters" and cavalry twill trousers.........

Is that enough of a picture?

But despite those handicaps this is a campin', caravannin', guitar-wieldin', bass-wearin', fiddle-playin', dog-bottom-squeezin', board-treadin', actin' thespian vit'nery - who fancied the speed economy off-road load carrying comfort of a YETI.

G

PS - off for my mid-day nap and mop-up, and to squeeze out all the sponges.

What about youth, vigour and treachery?

You don't get good at it till you have some miles on you, sorry

Edited 28 April, 201016 yr by Agerbundsen

I'm expecting a tilt towards the "grey and incontinent"

I can fell a Scouser kiss coming on :moon:

The largest grouping so far should all be driving TVR's, I'm ashamed at you all!

Over 55 and growing old DISGRACEFULLY

I am most upset. All official forms that I have ever received break up the age range to include a 25-34 yr group. I am in my last year of this and have now been consigned to the up to 40 group. I am not ready yet

I am most upset. All official forms that I have ever received break up the age range to include a 25-34 yr group. I am in my last year of this and have now been consigned to the up to 40 group. I am not ready yet

The moving finger writes; and, having writ,

Moves on: nor all thy piety nor wit

Shall lure it back to cancel half a line,

Nor all thy tears wash out a word of it.

Roughly translated: yer gettin' old matey, suck it up

The moving finger writes; and, having writ,

Moves on: nor all thy piety nor wit

Shall lure it back to cancel half a line,

Nor all thy tears wash out a word of it.

Roughly translated: yer gettin' old matey, suck it up

Well said.

Edited 28 April, 201016 yr by shrub

The largest grouping so far should all be driving TVR's, I'm ashamed at you all!

If only they were still made!! The joy of a massive power to weight ratio. Could see of a Lotus Elan any day!!

Happy Days!

I'm expecting a tilt towards the "grey and incontinent"

63 this year, retired, bald but still have pelvic floor control, off road on two and four wheels, shed dragger extroardinaire, engineering my passion, quality and cost effectiveness a must, hence the longing for the Yeti experience.

49 year old & far from "grey and incontinent"

52 years and 8 days according to my birth cirtificate :yes:

22 here, just prefer the Yeti to the Golf - full stop!

Much nicer car.

23 here:) Mines ordered a black experience

35