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Cherished number: dealership using number plate for 'free' advertising

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Just now, KenONeill said:

So what did you mean then? My statement about the requirement for number plates to show the name and postcode or landline of the supplier in order to be legal was correct. It remains correct even if I wasn't in a position to find the specific statute involved immediately upon your posting.

I've edited my post.. apologies for the confusion...

 

Thing is.. I've had my plates made like this for close to 20 years. They've been through mot's and the police, on the rare occasion I've been stopped, either don't notice or don't care.

The mot manual doesn't check and the Gov site doesn't mention it.

So, since you know it's illegal, what law is being broken? Genuine question.

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  • Your comments/ opinions are missing the point.    The point is that It's my car, i paid for the plates (the plates are not the ones that came with the car) and I didn't give my permission fo

  • It's just some text on a plate... as an advertising medium I'd hazard a guess it's quite poor too.  If I wanted something different I'd remove the fitted plates and change them (which I usually d

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1 hour ago, Evil said:

I've edited my post.. apologies for the confusion...

 

Thing is.. I've had my plates made like this for close to 20 years. They've been through mot's and the police, on the rare occasion I've been stopped, either don't notice or don't care.

The mot manual doesn't check and the Gov site doesn't mention it.

So, since you know it's illegal, what law is being broken? Genuine question.

Governed by The Road Vehicles (Display of Registration Marks) Regulations 2001

 

Lesgislation

 

which state that they must conform to BS standard BS AU 145d.

 

BS standard

 

which says they must have (amongst other)

 

The name, trademark or other means of identification of the number plate supplier.
Name and postcode of the supplying outlet.

4 minutes ago, vfr said:

Governed by The Road Vehicles (Display of Registration Marks) Regulations 2001

 

Lesgislation

 

which state that they must conform to BS standard BS AU 145d.

 

BS standard

 

which says they must have (amongst other)

 

The name, trademark or other means of identification of the number plate supplier.
Name and postcode of the supplying outlet.

Thank you... :thumbup:

1 hour ago, Evil said:

Thing is.. I've had my plates made like this for close to 20 years. They've been through mot's and the police, on the rare occasion I've been stopped, either don't notice or don't care.

Exactly; they don't care, right up until they are looking for an excuse to nick you...

5 hours ago, exaudi said:

 

The 'friendly helpful dealer charged me £30 inc Vat to provide and fit the plates! 

I apologise then!

 

From reading your subsequent post am I correct in saying that they added their website or phone number in the area where it is prohibited to do so instead of using "lipped plates" whatever they actually are?

5 hours ago, exaudi said:

 

The 'friendly helpful dealer charged me £30 inc Vat to provide and fit the plates! 

I apologise then!

 

From reading your subsequent post am I correct in saying that they added their website or phone number in the area where it is prohibited to do so instead of using "lipped plates" whatever they actually are?

5 hours ago, exaudi said:

 

The 'friendly helpful dealer charged me £30 inc Vat to provide and fit the plates! 

I apologise then!

 

From reading your subsequent post am I correct in saying that they added their website or phone number in the area where it is prohibited to do so instead of using "lipped plates" whatever they actually are?

Sorry for the repetition, this always happens when I quote something from a page before the current one, nothing happens so you click "submit" again, and again, & then I remember what happened the last time :blush

35 minutes ago, J.R. said:

Sorry for the repetition, this always happens when I quote something from a page before the current one, nothing happens so you click "submit" again, and again, & then I remember what happened the last time :blush

This is where the ability to edit posts is useful! :tongueout:

I always have in the past, I left it this time in the hope that the posting glitch might be noted and put right one day if indeed it is possible.

Presumably you're going to rip off all your car badges and other branding as well, since those are technically 'free advertising' that your car was built by Škoda...

 

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On 08/06/2021 at 10:21, Ttaskmaster said:

Presumably you're going to rip off all your car badges and other branding as well, since those are technically 'free advertising' that your car was built by Škoda...

 

On almost all of the Audis  I had before getting a Skoda, I was asked by the dealership whether I wanted the Audi to be delivered deleted of the model and technology designation. I do not know whether it still is but it was a factory option (no charge). 

 

It is not only the free advertising (use of a lip plate) but also the impression that the car is leased and doesn't belong to me. 

 

My local garage (also a registered number plate maker) has now changed both palates. Metal as well., not acrylic.  

Just as an FYI, I have just bought 4 number plates from my local dealer in Grimsby (as i have just bought a private plate), 1x front and 3x rear (Caravan and Trailer) which came to a grand total of £28 including fitments. 

 

Apparently they have a lower price if they supplied the vehicle to you.

 

I think £30 is quite scandalous TBH.

 

And as far as i understand it, something can be legislated for but unless a specific punitive measure is put in place for the police to enforce against its entirely pointless.

  • Author

Supply and fit £30 inclusive of VAT for 2 acrylic plates = £12.50 each

 

My local garage, not dealer, for supply and fit 2 metal plates charged £43.20 = £18 ex vat each.

 

Local garage is also an MOT testing says they regularly fail vehicles where the number plate(s) does/do not comply with the legislation. 

Plenty areas have police forces that will have a blitz on Boy / Girl / Grandad and Granny racers and pick faults with many things including Reg Plates, 

and UK MOT testers are not doing their job rights if they do not pick up on illegal plates.

 

Screenshot 2021-06-14 at 18.39.10.jpg

2 hours ago, e-Roottoot said:

Plenty areas have police forces that will have a blitz on Boy / Girl / Grandad and Granny racers and pick faults with many things including Reg Plates, 

and UK MOT testers are not doing their job rights if they do not pick up on illegal plates.

 

Screenshot 2021-06-14 at 18.39.10.jpg

The BS mark and makers details are not checked at mot, despite them being a legal requirement. 

 

They'll pick up on badges, backgrounds, fonts and spacing. That's about all. 

@Evil  Police pick up on those when asking where you had your plates made up.

1 hour ago, e-Roottoot said:

@Evil  Police pick up on those when asking where you had your plates made up.

Never been asked.. but, if I were, they came with the car. 

Oop north the officers are not stupid when looking at 'Illegal / show plates',  as in they know how long you were the registered keeper so know the car must have 

been through MOT's with an Examiner with poor eye sight if you owned that older car more than for a year.

That is just if 'Points means prizes' and they intend catching you out on something. 

 

If they can not be bothered then neither do those that drive about with dodgy plates, or plates in the front window.

Edited by e-Roottoot

1 hour ago, e-Roottoot said:

If they can not be bothered then neither do those that drive about with dodgy plates, or plates in the front window.

... or a phone glued to their ear...

22 hours ago, exaudi said:

On almost all of the Audis  I had before getting a Skoda, I was asked by the dealership whether I wanted the Audi to be delivered deleted of the model and technology designation. I do not know whether it still is but it was a factory option (no charge). 

 

It is not only the free advertising (use of a lip plate) but also the impression that the car is leased and doesn't belong to me. 

 

My local garage (also a registered number plate maker) has now changed both palates. Metal as well., not acrylic.  

 

So if I have to come and fix a catastrophic water leak at your house, or something, do I have to remove all the company livery (ours and the manufacturers') from our vans and plant, so as not to get free advertising off the back of your trauma?

 

.

  • Author
38 minutes ago, Ttaskmaster said:

 

So if I have to come and fix a catastrophic water leak at your house, or something, do I have to remove all the company livery (ours and the manufacturers') from our vans and plant, so as not to get free advertising off the back of your trauma?

 

.

Please explain why you feel a need to ridicule my preferences. 

 

Also, your choice of analogy is illogical. There is a vast difference between a one-off or regular visit(s) to my house by a tradesman whose services I have sought and my having to accommodate on my car (without my permission) a website for someone else's business.  Unlike a house which rarely moves - except when perched on the edge of a crumbling cliff or subsiding foundations or portable transported on an artic - and a car that is driven all over the country and parked in all manner of different places. 

Edited by exaudi

1 hour ago, exaudi said:

Please explain why you feel a need to ridicule my preferences. 

 

Also, your choice of analogy is illogical. There is a vast difference between a one-off or regular visit(s) to my house by a tradesman whose services I have sought and my having to accommodate on my car (without my permission) a website for someone else's business.  Unlike a house which rarely moves - except when perched on the edge of a crumbling cliff or subsiding foundations or portable transported on an artic - and a car that is driven all over the country and parked in all manner of different places. 

OK, sure....

 

A teeeny tiny 10mm high website URL, which provides a trail of accountability in the event that your plates are deemed illegal for some reason, is not exactly ADVERTISING... and I put that nice and big, because advertising is all about getting your name and brand right out there where everyone can see it, rather than tucking it away somewhere they'll hardly even notice unless they're kissing your exhaust pipe. People are more likely to spot the branding on one of your car parts, like the Audi rings on the brake calipers or the manufacturer's details on the wall of your tyres, but I doubt you're grinding any of those off!!

If anything, I'd say the makers of something have every right to put their mark on something they made.

 

Moreover, you seemed to have no objection to the dealer's name and postcode, which themselves are as much advertising as the website, and which is a little hypocritical I think and just being overly picky.

 

The dealer's name is the key element as far as advertising goes, and with the world changing, arguably the website is more relevant than a postcode given how many businesses are essentially digital-only nowadays. It's at the point where the website address is more of an identifier than the company name. Anyone looking to get in touch with that dealer will first and foremost look to see if they have a website, even if it's just to get the phone number. Far quicker than looking up the postcode, tracing the address, and then going along to have a word with them.

 

As for a 'tradesman'... Not quite. I work for a water utilities company, so we generally turn up to fix your catastrophes whether you like it or not... and for all the time we're there, be it hours, days or sometimes even weeks, we're sporting our big logos and branded signage in various highly visible manners. :inlove:

 

 

 

 

Although I accept the various point of view in this thread, I happily allow my dealer to have their details in tiny print on my numberplates as they are so excellent in every way. I've had five Skodas from Derek Slack Motors of Middlesbrough in ten years and the service from the repair and sales teams has been exemplary. As for having manufacturers' logos on the car, everyone should have a Skoda anyway, so every little helps. Unfortunately, the current Eurobland styling of most recent models means that it's only the badge that identifies them, except for the Yeti and the Octavia.

  • Author
21 minutes ago, Ttaskmaster said:

OK, sure....

 

A teeeny tiny 10mm high website URL, which provides a trail of accountability in the event that your plates are deemed illegal for some reason, is not exactly ADVERTISING... and I put that nice and big, because advertising is all about getting your name and brand right out there where everyone can see it, rather than tucking it away somewhere they'll hardly even notice unless they're kissing your exhaust pipe. People are more likely to spot the branding on one of your car parts, like the Audi rings on the brake calipers or the manufacturer's details on the wall of your tyres, but I doubt you're grinding any of those off!!

If anything, I'd say the makers of something have every right to put their mark on something they made.

 

Moreover, you seemed to have no objection to the dealer's name and postcode, which themselves are as much advertising as the website, and which is a little hypocritical I think and just being overly picky.

 

The dealer's name is the key element as far as advertising goes, and with the world changing, arguably the website is more relevant than a postcode given how many businesses are essentially digital-only nowadays. It's at the point where the website address is more of an identifier than the company name. Anyone looking to get in touch with that dealer will first and foremost look to see if they have a website, even if it's just to get the phone number. Far quicker than looking up the postcode, tracing the address, and then going along to have a word with them.

 

As for a 'tradesman'... Not quite. I work for a water utilities company, so we generally turn up to fix your catastrophes whether you like it or not... and for all the time we're there, be it hours, days or sometimes even weeks, we're sporting our big logos and branded signage in various highly visible manners. :inlove:

 

 

 

 

Your comments/ opinions are missing the point. 

 

The point is that It's my car, i paid for the plates (the plates are not the ones that came with the car) and I didn't give my permission for the plate maker to advertise its business free of charge on my car. 

 

The plates would not be deemed illegal: use of a lip plate is outside the regulations. 

 

What you do not know and frankly none of your business is that my cherished number doubles as an advertisement for my business and has done successfully for more than 45 years.  Even if I wanted to put my website address on my car number plate I couldn't because the only legal space to do so had been taken by a business that is nothing to do with me and which had the cheek to add its details without my permission. 

 

As far as i am concerned, it is a matter of principle and since it is my principle I am entitled to restrict it to some things and not others.  

 

 

 

 

 

 

 

2 birds killed with one stone when you have a Promotional Reg Plate holder.

Covers dealers stuff and can advertise your own business.

Screenshot 2021-06-15 at 13.46.16.jpg

Screenshot 2021-06-15 at 13.44.36.jpg

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Edited by e-Roottoot

  • Author

Interesting thank you. 

Are the regulations in Scotland concerning number plates the same as in England?  I don't know. 

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