An extract from just one page (p4) of the new FL brochure:

 

 

"The new Yeti is for the first time available in two distinct styles. Each has it's own 'face', designed in the spirit of ŠKODA's new design language.

The Yeti looks sporty and sleek, with it's bumpers, side sills and mouldings all in body colour. In contrast, the Yeti Outdoor is visibly more rugged and ready for off-roading; it's strong presence a result of it's newly designed front and rear bumpers and black body-styling.

The Yeti is defined by it's combination of striking design and uncompromising functionality. It's bold and sophisticated new look, with sharp angles and clean lines, newly-designed headlights and the new ŠKODA logo, all hint at the Yeti's remarkable on and off-road capabilities."

 

 

Couldn't they have just had it proof-read by someone with a basic knowledge of English before spending all that money on a brochure that's now going to offend pedants (like me) across the UK?  And, more importantly, send out a message that Skoda is a company that doesn't really care too much about detail, or getting things right.    :wall:

 

 

(Or doesn't it really matter?) 

Im sure itll be fine with most people

It doesn't matter really to those that have seen previous brochures.

 

They usually slip mistakes in, possibly just for us.

 

 

 

 

Or they just don't care.

They, of course, are also known for the accuracy of their brochures too  

Best sales blurb in a Skoda brochure has to be from the Roomster.

"All three seats can be removed quickly and easily to create an enormous flat loadspace of 1810 litres*"

" * 1810 litres represents a space large enough to hold a small flock of sheep, goats or one concrete block from the Hoover Dam"

 

Damn, that's why my Roomster's so tail happy, it's that concrete block from the Hoover dam in the back, and it fairly pongs of ruminants back there too.

An extract from just one page (p4) of the new FL brochure:

 

 

"The new Yeti is for the first time available in two distinct styles. Each has it's own 'face', designed in the spirit of ŠKODA's new design language.

The Yeti looks sporty and sleek, with it's bumpers, side sills and mouldings all in body colour. In contrast, the Yeti Outdoor is visibly more rugged and ready for off-roading; it's strong presence a result of it's newly designed front and rear bumpers and black body-styling.

The Yeti is defined by it's combination of striking design and uncompromising functionality. It's bold and sophisticated new look, with sharp angles and clean lines, newly-designed headlights and the new ŠKODA logo, all hint at the Yeti's remarkable on and off-road capabilities."

 

 

Couldn't they have just had it proof-read by someone with a basic knowledge of English before spending all that money on a brochure that's now going to offend pedants (like me) across the UK?  And, more importantly, send out a message that Skoda is a company that doesn't really care too much about detail, or getting things right.    :wall:

 

 

(Or doesn't it really matter?) 

 

Actually, if you take the apostrophe in it's "possessive" case, some of them are correct!

 

Quote:

• The marking of the omission of one or more letters (as in the contraction of do not to don’t).
• The marking of possessive case (as in the cat’s whiskers, or in one month's time).
• The marking by some as plural of written items that are not words established in English orthography (as in P's and Q's). (This is considered incorrect by others; see Use in forming certain plurals. The use of the apostrophe to form plurals of proper words, as in apple’s, banana’s, etc., is universally considered incorrect.)

By that case I think that those marked in green fit that description, and the purple one at the end is possibly a "contractive" apostrophe.

Not sure about the first one.

 

Now where's the Baker's one?

 

Plus you also need to remember that the brochure is actually produced by the factory, not by SUK, although I should have thought that SUK had some input.

Actually, if you take the apostrophe in it's "possessive" case, some of them are correct!...

I hope you're not an English teacher. See here, for example, on 'its' as a possessive pronoun:

 

"Its is a unique construction because this possessive word quite frequently gets mistaken for its cousin it's. To keep the meanings straight, you need to remember just two things:

- Possessive pronouns don't have apostrophes.

- It's is a contraction meaning it is. Try substituting its or it's with it is or it has, and see if the sentence still makes sense. If it doesn't, you know not to use the apostrophe."

(Lara M. Robbins, Grammar And Style At Your Fingertips. Alpha Books, 2007

But I agree that it's total pedantry. There are far worse things wrong with the new brochure.

It's is a contraction of it is or it has - there's no other correct use of it. Its, without the apostrophe, is just like his or hers - you don't see them spelled as hi's or her's (I hope).

 

The possessive case issue cropped up in a recent lesson my daughter was in, and the teacher insisted that the apostrophe was correct in that context. My daughter decided it wasn't worth pursuing but it seems very different from my school days where teachers of any subject would pick you up on spelling & grammar.

 

For the brochure it's just indicative of a lack of attention to detail - the ease of typesetting these days and the ephemeral nature of the publications.

Interesting this post should be put up today. I've just been reading on the BBC News web-site that many schools now struggle to recruit head teachers, often because of the poor spelling or grammar in the application forms. My vote is with docc, but then my wife tells me I'm a miserable old git so it shouldn't be a surprise.

I hope you're not an English teacher.

 

I think most people here know I'm a railway signalman.

Thank heaven that the brochure is not in text speak, as it appears that is all most of the younger generation can write (innit! ).

 

Really bugs me when the ticker line at the bottom of BBC news (Sky is not as bad), has numerous spelling mistakes. I just picture a newly appointed "graduate" with hardly any literate skills (on a over inflated BBC salary), tapping away the words for the ticker and texting his/her friends on their smart phone at the same time.

 

So glad I was a child of the 50's who had a proper education (by teachers who were suitably qualified), three sit down family (nutritional) meals a day, and strict parents who taught me right from wrong. 

 

Heaven help us all in a few years time. 

I think most people here know I'm a railway signalman.

 

A Welsh Railway Signal Oprative     :yes:

Thank heaven that the brochure is not in text speak, as it appears that is all most of the younger generation can write (innit! ).

 

Really bugs me when the ticker line at the bottom of BBC news (Sky is not as bad), has numerous spelling mistakes. I just picture a newly appointed "graduate" with hardly any literate skills (on a over inflated BBC salary), tapping away the words for the ticker and texting his/her friends on their smart phone at the same time.

 

So glad I was a child of the 50's who had a proper education (by teachers who were suitably qualified), three sit down family (nutritional) meals a day, and strict parents who taught me right from wrong. 

 

Heaven help us all in a few years time. 

Shouldn't that be ( on an overinflated BBC salary )?

The norwegian brochure was even worse than that. They had wrong names for the alloys and upholstry dispayed in the brochure as well as missing specifications and spelling mistakes. The most blatant one was naming the Yeti L&K as the Superb L&K :-)

Unless one and all we email SUK every time this happens, they will NEVER know how terrible they are at it.

 

Just send them an email with this in it.  Job done.  Well for five minutes someone will look at it and file it somewhere and then it's forgotten.

A Welsh Railway Signal Oprative     :yes:

Well if you want to be pedantic, Bryan, ANDY, there is one spelling mistake (operative) in that, and really the description now is "signaller".

Well if you want to be pedantic, Bryan, there is one spelling mistake (operative) in that, and really the description now is "signaller".

Being even more pedantic, Auric is Andy - Bryan/Brimma is the cashcow/Qashqai & Halfrauds/Halfords pedant :sun:

Well if you want to be pedantic, Bryan, there is one spelling mistake (operative) in that, and really the description now is "signaller".

 

wos nevr ani gud att Spelin      :no:

Cracking...lol

I have donned the Dunce's cap, and am now asconced in the Naughty Corner.

I have donned the Dunce's cap, and am now asconced in the Naughty Corner.

 

 

I think you'll find it's 'ensconced' rather than asconced.

 

(I think the lesson on appostroffees which you gave in #7 and was subsequently corrected by prodata was probably not a good idea) ....  :-)

Shouldn't that be ( on an overinflated BBC salary )?

Well spotted!

Bottom line: This Skoda brochure is consistent with previous issues!

Many years ago I had a contract with an importer to repair Japanese transistor radios, their (the manufacturers)contract with their  dealers included a 10% failure rate, so what happened? They packed 90 units that worked and 10 that didn't!

I wonder if SUK have a similar contract with their brochure suppliers?

BTW what has happened to the Yeti City? The brochure lists Yeti and Yeti Outdoor.

 

Fred

 

BTW what has happened to the Yeti City? The brochure lists Yeti and Yeti Outdoor.

 

Fred

 

Fred not difficult to work that one out is it? 

 

Yeti Outdoor = Yeti Outdoor

Yeti = Yeti City (which never existed as a name anyway - we made it up here on this forum)