A-ha.

Nice, yes?

I cant see it at all accurate that one of these blue/green badges will be used, they look bloody awful to most people. I'm sure the design gurus in the vag group could come up with something a lot classier. Looking at the concept pages for the Yeti and Yeti II (as already posted) it would be an obvious choice.

Like the idea of not having the Skoda name on the badge, as whenever anyone asks what car it is, (to stop any badge snobbery), you can say its an Audi or a BMW, then walk away smiling & leaving them confused

I guess I am still an old fuddy-doddy, but I like the present logo.

I'd happily have this one on my new car;

But the ones posted above which are predominantly green are terrible :no:

My provisional build week is 9 but it was previoulsy 15- I wonder if I'll get a new badge!?

I don't mind this one. I also won't mind this one if the "turkey" is green - in fact I'd prefer that. BUT the other one where the background is blue?!?! YUCK.

But all in all by taking the Å koda wording away the badge gets a Chinese brand character to me... The Turkey is not known enough to stand on its own and it could be any brand (thus me comparing it to the invasion of new Chinese brands we will soon have to get used to).

Also remember that the Škoda brand has only recently been rolled out in some new countries with more to come... (Eg the brand is only 3 years old in Australia). So I really don't think you can roll out a brand like this without the word Škoda on the badge...

Also remember that the Škoda brand has only recently been rolled out in some new countries with more to come... (Eg the brand is only 3 years old in Australia). So I really don't think you can roll out a brand like this without the word Škoda on the badge...

But then look at Audi, BMW, Mercedes, Vauxhall etc. No name on their logos. If the logo is strong enough then you don't need a name. This also covers countries such as China, numerous Middle Eastern countries etc where they do not have the same alphabet as ourselves and so the name looks gibberish to them.

But then look at Audi, BMW, Mercedes, Vauxhall etc. No name on their logos. If the logo is strong enough then you don't need a name. This also covers countries such as China, numerous Middle Eastern countries etc where they do not have the same alphabet as ourselves and so the name looks gibberish to them.

Those are some of the strongest brands on the planet!!!!! Even if you don't drive and ask someone to draw a Mercedes logo they will be able to. That is why brand recognition is such an important asset. Very, very, very few people will be able to draw a Škoda logo I tell you - or even be able to describe it. Even in the UK. So taking the wording off will be a disaster in my book.

Johan - I would not argue against what you say. My point was that if you can get your logo to work on its own without text then it can go around the world unchanged.

Johan - I would not argue against what you say. My point was that if you can get your logo to work on its own without text then it can go around the world unchanged.

True, true. But my point is that it takes decades to reach a point where you logo is recognised around the world... And Škoda alas is not there yet. They have 2% of the UK market and even less of the whole market worldwide. Niche does not even come close - if you discount supercar makers of course.

Lets just hope for the silver logo as per the concept without the blue background. There is a Favorit around the corner from my house and I have to say that new logo very much resembles its logo!

There have been some naff ones over the years.

Skoda Auto is an automobile manufacturer in the Czech Republic. In 1991, it became a subsidiary of the Volkswagen Group. The origins of Skoda go back to the early 1890s where, like many long-established car manufacturers, the company started out with the manufacture of bicycles.

It was 1894, and 26-year old Václav Klement, who was a bookseller by trade in Mladá Boleslav, in today's Czech Republic, which was then part of Austria-Hungary, was unable to obtain the right spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking for them to carry out repairs, only to receive a reply, in German, stating: "If you would like an answer to your inquiry, you should try writing in a language we can understand".

A disgusted Klement, despite not having any previous technical experience, then decided to start his own bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. Before going into business partnership with Klement, Laurin was an already established bicycle manufacturer from the nearby town of Turnov.

Slavia Logo (1895 – 1905)

Bicycles and motorcycles were made at the Mladá Boleslav workshop under the Slavia brand. The logo was based on a wheel with lime leaves, which were to symbolise the Slav nations. The names of the company’s founders (Laurin & Klement) were added and later became the main motif for the new logo.

L&K Logo (1905-1925)

The design of the L&K logo was influenced by Art Nouveau, an artistic style at the beginning of the 20th century. The initials of the company’s two founders are (probably in connection with the name Václav Laurin or laurel, lat. laurus nobilis) surrounded by laurels in the shape of a wreath, which has been associated with victors and the famous since antiquity. The laurels possibly foretold the success of L&K.

Škoda Logo (1926-1933)

Cars were produced in Mladá Boleslav under the Škoda brand from 1926. Although the brand’s name changed completely, the form of the new product logo shows continuity with the previous stage. The Škoda logo has a new, oval shape, but the brand name is still the dominant element in the centre and is surrounded by laurels.

Škoda Logo (1926-1990)

The logo with the famous “winged arrow” was first used in 1926. Its origin is shrouded in mystery, sometimes the author of the idea (the stylised head of an Indian wearing a headdress with five feathers) is said to be the commercial director of Škoda Plzeň, T. Maglič. The blue and white circular logo, which is completed by a right-moving winged arrow with a stylised pinion, is currently used on some original Škoda parts (e.g. on window glass and engine blocks).

Škoda Logo (since 1999)

Although the Škoda logo is viewed as one of the most original and stylistically clean manufacturing company trademarks in the world, the author is not yet known. The black and green logo, which has been used since 1994, gives the Škoda brand a greater degree of originality – black symbolises the hundred-year tradition, green signalises environmental production.

Johann,

The flying turkey on it's own looks like something out of Asterix. Maybe they will change the name?

Metaphorically speaking, of course.

Edited 7 February, 201115 yr by Agerbundsen

Johann,

The flying turkey on it's own looks like something out of Asterix. Maybe they will change the name?

Metaphorically speaking, of course.

Maybe the new logo could be Asterix's winged helmet? Better than Obelix's big belly!

Very, very, very few people will be able to draw a Škoda logo I tell you - or even be able to describe it. Even in the UK. So taking the wording off will be a disaster in my book.

We've got three Skodas and if you asked me to draw the badge I'd not be able to.

All I know is that it has a black ring round the outside with Skoda Auto and something green in the middle.

I'm glad someone here said it was a turkey as it kind of looked like an indian with an arrow to me.

But then I don't care about the badge. Which is why I don't see the point of changing it.

Badge snobs pay the extra £££ and get an Audi that does pretty much the same job in most cases as a Skoda, just with a few tweaks to make you feel more justified in spending the extra cash.

I'm glad someone here said it was a turkey as it kind of looked like an indian with an arrow to me.

I was always told it was supposed to be an eagle on an arrow.

It's always looked like a very surprised cockerel to me. I love my car, I live with the logo!

What Logo? where, describe it?

No I can't, not even when I noticed it. Looks like an arrow with a 3 fingered hand with a hole in it....or am I missing something?

Mike

Interesting thread here. Not sure of the new logo, especially the blue surround... I can see that clashing with car colours! I'm afraid to say that although I'm a Skoda convert (both me and the missus have one on order)... if my Superb arrives with the new badge, I'll be ordering the old ones and swapping them over.

according to wiki, the blue logo has been used by skoda before.

from 1926 to 1990.

i quite like it.

simple, neat design.

the green on the old badge doesn't seem to clash with car colours but the blue might as there is more of it.

now if the winged arrow was chrome and the background either rough matt chrome or black then i reckon that would work great.

Interesting thread here. Not sure of the new logo, especially the blue surround... I can see that clashing with car colours! I'm afraid to say that although I'm a Skoda convert (both me and the missus have one on order)... if my Superb arrives with the new badge, I'll be ordering the old ones and swapping them over.

if you want to swap, let me know??

TP

Yes that version I won't mind on my car. I like the one with the touch of green.

Yes that version I won't mind on my car. I like the one with the touch of green.

+1

Well it is now official. The new Škoda logo will be shown at Geneva and will be rolled out on cars from 2012:

http://new.skoda-auto.com/COM/about/info/news/geneva_2011/News/Pages/2011_17_geneva_1.aspx

"The traditional winged-arrow logo features a new spectrum of colours to look even more distinct and precise than ever before. The new corporate design will be adopted across all Škoda's communications, as well as dealers. To this end, the design and layout of showrooms are going to be substantially modernised, too."

Also on show will be a concept car "which reflects Škoda's new design language".

I can't wait to see both.