I suspect you're right. There are a lot of people who set something just as they like it, then can't bear the idea of it being adjusted. Mirrors, seat position, steering wheel.
I switch driving mode a lot, usually between drive and economy, but do use sport mode now and then. I can imagine a lot of people never take their DSG mode out of D, never mind fiddle with other settings.
I drove my friend's car a couple of times when on holiday. (She had a girly moment when she encountered a bus coming the other way down a narrow lane and declared herself totally incompetent and insisted I sort out the problem because she couldn't possibly reverse her car down a narrow road.) Anyway, I set up the mirrors to reverse, then she decided that I should drive the remainder of the journey in case we met any other large vehicles on our way back.
Part of that adjustment was setting the rake and reach of the steering wheel.
Days later, after we got home, I received an annoyed phone call from her complaining about the steering wheel adjustment, that she didn't know how to set it back to how she liked it.
I explained how to do it, but she wasn't interested in doing it just then.
After a couple of weeks, I asked if she'd reset the steering wheel position to how she likes it, and she told me she's got used to it now and didn't want it adjusting.
People like her are why we don't get power and toque curves in car brochures any more.